One call, structured and to the point: your stage, your constraint, and whether the diagnostic fits. Straight answers in both directions. If I am not the right person, I will usually know who is.
Your stage, your constraint, and what the next eighteen months are pointing at: growth, a raise, or an exit.
Whether the diagnostic fits, what it would examine in your specific case, and the fixed fee for it.
Seat availability, timings, and a straight answer in both directions. If I am not the right person, I will usually know who is.
ByteDance's B2B business across EMEA, built from nothing as CRO.
Dynata's commercial division, built to the same scale before that.
Q Research: founded at 25, scaled and sold before 30.
Finance and Audit Committee, IMPRESS, the UK press regulator.
CEO on every deal. 40% gross margins. Zero independent closes.
90 days later: 58% gross margins, two reps closing independently, £200K recovered revenue.
+18pt margin improvementFounder in every process. No KPI visibility. 60 hour weeks.
90 days later: Ops Manager hired and running, weekly KPIs live, 42 hour weeks.
18 hrs/week recoveredBoard meeting in three months. No financial reporting beyond Xero.
90 days later: board-ready financials, an 18 month strategic plan, growth equity term sheet received.
Term sheet in 90 daysICs promoted to management without training. Culture fracturing. CAC invisible.
90 days later: management playbook installed, values documented, CAC down 32%.
CAC down 32%Client engagements are confidential by default and anonymised with permission where shared. Ask me anything about them on the call.